WW Deck Design
WW – Deck Design
Wilder World (WW) is a photorealistic metaverse powered by the Ethereum blockchain where players race, trade, build, and live inside a fully immersive digital city. Designed as a decentralized society, WW blends AAA gaming visuals with Web3 economics to create a world that feels alive, player-owned, and endlessly evolving.
- Industry
- Gaming & Web3
- Role
- CGI PhotographyArt DirectionIllustration
- Tools
- Adobe IllustratorAdobe PhotoshopBlenderHoudini
- Platform
- Digital
Overview
A cinematic, investor-facing pitch deck that played a key role in raising over $80M USD.
The goal was to blur the line between traditional pitch materials and immersive worldbuilding. Every slide was crafted to evoke emotion, depth, and futurism.
Art Direction
Wilder World’s visual language is grounded in clarity, contrast, and cinematic immersion.
- Clarity
- Cinematic
- Immersive
- Scalable
Every slide was designed to feel like a frame from a film. The layout follows a custom grid inspired by Nikola Tesla’s 3-6-9 theory and the Metatron's Cube. It’s built in a 21:9 aspect ratio and exported in 16:9 with letterboxing to preserve that ultra-wide cinematic look.
All visuals were either shot inside the metaverse using Unreal Engine (lighting, staging, VFX done in real-time) or fully crafted in Blender. Film grain overlays, lens-distorted typography, and a restrained use of text keep the experience immersive and minimal, letting the imagery lead.
Grid System
The layout system is built around a custom 3-6-9 grid referencing Nikola Tesla’s numerology and the golden ratio. This guides both symmetry and energy across the deck, making every element feel balanced yet alive.
Slides were designed in a 21:9 ultra-wide cinematic aspect ratio and exported in 16:9 with black bars, mimicking film letterboxing. This not only heightens the cinematic experience but also ensures consistency across platforms.
Typography & Colors
Typography is split between Rajdhani and Archivo. Rajdhani in ALL-CAPS for bold, declarative headings, and Archivo for clean, readable body content. Each type style is assigned a defined role, maintaining visual hierarchy across screen sizes.
The color system draws from the iconic orange-teal cinematic grade, creating a dynamic balance of contrast and emotional resonance. This palette anchors the brand in a retro-futuristic aesthetic while delivering clarity and energy across the interface.
Conclusion
This deck wasn’t designed to present information. It was designed to transport the viewer into the future Wilder World is building.
By combining cinematic design principles, metaverse-generated content, and immersive minimalism, it stands apart from standard investor decks. It's a world-building artifact, not a slideshow.
