WW Jewelry Ad
WW Jewelry Ad
Wilder World (WW) is a photorealistic metaverse powered by the Ethereum blockchain where players race, trade, build, and live inside a fully immersive digital city. Designed as a decentralized society, WW blends AAA gaming visuals with Web3 economics to create a world that feels alive, player-owned, and endlessly evolving.
- Industry
- Gaming & Web3
- Role
- Art Direction3D MotionLightingColor Grading
- Tools
- BlenderUnreal EngineDavinci Resolve
- Platform
- Digital
Overview
A short cinematic ad created for the Trinity Totem, a collaboration between Frank Wilder and Wilder World. The totem merges jewelry design with digital storytelling, etching the map of Wiami into a silver triangle that symbolizes unity across the Wilder ecosystem.
Art Direction
The film follows a minimalist, grayscale visual style that balances realism with mystery. The direction focused on surface detail, reflections, and slow, deliberate motion to give the totem weight and reverence. The lighting was designed to mimic studio-grade macro photography, blending elegance with a futuristic tone.
Conclusion
The Trinity Totem was released as a collectible NFT on OpenSea, bridging digital craft and physical jewelry design. It became one of the first Wilder collaborations to merge worldbuilding, product design, and cinematic storytelling.
