AI Commercial 01
Exo-Run AI Campaign
EXO-RUN is a fictional high-performance footwear brand engineered for the extreme terrain of Mars. The concept imagines how next-generation athletic wear could evolve to support interplanetary exploration, where motion meets armor.
- Industry
- Footwear
- Role
- AI WorkflowArt DirectionStrategy
- Tools
- FluxMidjourneyNano Banana ProMagnificKling AIGoogle VeoTopazDavinci Resolve
- Platform
- Digital
Overview
The project reimagines product advertising in a world where humans run on alien soil. The goal was to create a complete campaign concept; from product visualization and moodboarding to cinematic storytelling and digital rollout.
Creative Process
The graphic identity revolved around:
- Rugged metallic textures
- Sci-fi typography
- Emissive orange glow palette
- Function-driven forms
Using iterative AI prompting, I generated cinematic compositions that visualized the narrative arc.
Each frame explored the relationship between material, movement, and light under Mars’ red haze.
ChatGPT
Concept ideation and campaign narrative development
FLUX + Comfy UI
Generating early visual directions and material studies
Midjourney
Defining the product design, materials, and tone of the world
Nano Banana
Refining and compositing the final product render
Magnific
Sharpening textures and micro-details for a film-ready finish
Figma
Mapping layouts for campaign, website, and billboard designs
Davinci Resolve
Editing, sequencing, and color grading the final video
Topaz Video AI
Upscaling to 4K with cleaner motion and filmic clarity
Conclusion
This project became an experiment in AI-driven product storytelling. A glimpse into how creative workflows are shifting from traditional CG pipelines to hybrid human-AI collaboration.
It demonstrates how tools like ChatGPT, Midjourney and Nano Banana can be orchestrated to build complete brand worlds from concept to execution.
